Lead Scoring – The Secret to Predicting and Ensuring Success

In the world of scoring, identifying who brings you the greatest value, there are two sets of data – demographic and activity-driven. Also known as intrinsic and extrinsic, this describes who your leads and customers are and what they are doing. Together, they are known sometimes as “Big Data”.

Build your database and manage your contacts all from one easy-to-use, web-based software. Mure360 CRM tools help you keep track of all interactions with each contact, providing valuable information to help you move them through the sales funnel from lead to client.

At Mure360, we demystify and simplify a lot of things for you, and this is another place where harnessing the power of our tools will save you time and money while helping you bring in the clients and revenue you deserve. With a simple interface to customize your contacts’ key data fields and actions, you can easily see who is ready for your next sale. You no longer have to guess who is the best candidate for a personal email or phone call – it’s all there for you to see in Mure360!


Mure360s easy-to-use reports provide comprehensive and valuable data on any given contacts activity. With a simple interface to customize your contacts’ key data fields and actions, you can easily see who is ready for your next sale. You no longer have to guess who is the best candidate for a personal email or phone call

Because Mure360’s Intelligent CRM (and therefore our marketing automation tools) are integrated, you can measure the impact of contact data (for example, a contact’s title, company, or any custom user-defined field) combined with activity data (for example, website visits, email reads or clicks, support tickets, web forms, event attendance, or social media interaction).  All of this information is not longer something to be feared – we collate it all for you in a meaningful way that affects your top and bottom line!

Predictive Analytics and Business Intelligence

You can also use Mure360 to predict who is likely to purchase a product or service from you.  With our Predictive Analytics package, integrated automatically in to your CRM, you can see what demographics and activities correlate to someone buying from you.  We can take those correlations and tell you who in your current database of contacts is ripe for the next conversion.  And, because our CRM is tightly integrated with our marketing engine, it’s easy to target those contacts and send them drip campaigns.

In Summary

Mure360 is CRM and marketing automation combined in to one platform to make organizations run more smoothly and generate insight into sales and marketing to make communication more effective. The concept of “Complete CRM” is the core behind how Mure360 is a partner in your success – that the sales process begins long before the sale is made and lasts long after the first transaction.